Acutic — Brand Systemspecimen № 001

Fig. 01 — The Vertex

Research,
not signals.

The Acutic brand exists in opposition to two failure modes in retail finance: the signal trap1 of Robinhood-green dopamine, and the terminal gloom2 of Bloomberg-dark gatekeeping. We are the third path: calm, lettered, transparent, methodical. The aesthetic of a published research paper. The temperament of an unhurried analyst.

Usage

Use the assets, follow the rules.

The Acutic logomark and wordmark are trademarks of Acutic. You’re welcome to use the assets on this page unmodified for press, partner integrations, and editorial coverage. Don’t recolor, rotate, or restyle the mark; don’t combine it with another logo to form a new lockup; don’t imply endorsement, sponsorship, or partnership without written permission. For anything outside these uses — co-branded materials, merchandise, conference appearances — email hello@acutic.io.
01

Essence

i

Anti-signal

We do not output instrument-level directives. The product gives the user evidence, debates between agents, and a methodology paper trail — not instructions.

ii

Show your work

Every claim Acutic surfaces carries a footnote. Methodology is a public artifact, not a black box. Transparency is the differentiator.

iii

Brand voice, not founder voice

Acutic speaks as ‘The Acutic Research Team.’ Founder writing is occasional and signed. The product is not a personality.

iv

The wedge

Built for self-directed investors managing €15K–€250K with an ETF-core + satellite-stock strategy. Every word should make this person nod.

02

The Vertex

Logomark — construction & rules

apex47°
Construction grid · 100×100Apex angle 47°
Apex angle47°
Hairline stroke (left)3 / 100u
Solid stroke (right)10 / 100u (tapered)
Apex dotr 3.5 · cy 9
Crossbarabsent (intentional)
Min size16 × 16 px

The two strokes have intentionally asymmetric weight. Hairline1 evokes data; the solid wedge2 evokes insight. Most viewers will not consciously notice the asymmetry — it makes the mark feel designed, not generated.

Don't add a crossbar

Don't rotate

Don't symmetrize

Don't recolor

03

Wordmark & lockups

WordmarkFraunces · 500 · −0.02em
acutic
Wordmark · inverseOn ink ground
acutic
Lockup · horizontalMark + wordmark, optical-aligned
acutic
Lockup · stackedApp icons · vertical surfaces
acutic
Lockup · marigold dotMethodology · trust artifacts
acutic
MonogramAvatars · favicon · watermark
04

Color system

Click any swatch to copy

Core

Accent

Data viz

Sequential ramp for ordered data; categorical for series; diverging for negative ↔ positive.

Sequential

#0A0E1A
#3D4456
#6B7180
#9CA3AF
#D9D2BD

Categorical

#0A0E1A
#1E5F8C
#5A8FAA
#A07847
#D4922A
#7A6B4F
#C13A2E

Diverging

#C13A2E
#E08775
#F5F1E8
#6B7180
#0A0E1A
05

Typography

Three families. Each does one job.

Display

Fraunces

Aa

Variable serif. Editorial gravity, almost unused in fintech.

Body

Inter Tight

Aa

Tighter Inter. Reads cleanly without the default-template baggage.

Mono

JetBrains Mono

01

Tabular figures, ticker glyphs, code blocks.

96 / display
Acutic
72 / hero
Research, not signals.
56 / page heading
Investment research
40 / hero subhead
that shows its work.
32 / page heading
A multi-agent research workspace
24 / section heading
How the system thinks

Body

Acutic provides investment research and educational content. The system surfaces evidence, runs multi-agent debate, and shows its work — it does not generate trading instructions1. All investment decisions and outcomes are the sole responsibility of the user.

Inter Tight 16 / 1.6 — body default

Mono

TickerΔ q/qScore
NVDA+12.4%87.2
VOO+2.1%72.0
PYPL−4.7%41.5

JetBrains Mono · tnum on

06

Iconography

24px grid · 1.5px stroke · marigold accent

Research
Agents
Methodology
Score
Portfolio
Evidence
Journal
Risk
Digest
Screen
Rebalance
Transparency
07

Voice & tone

If it would feel out of place in The Economist, it doesn't belong in Acutic copy.

Do

In the past 30 days, the system completed 412 research runs across 87 tickers.

Don’t

🚀 Our AI is CRUSHING IT — 412 picks and counting!!

Why

Lead with what we found, not what we predict.

Do

NVDA: revenue grew 12% q/q¹ — see methodology for revenue normalization.

Don’t

NVDA is a hidden gem. Massive upside potential.

Why

Use precise numbers and footnote your sources.

Do

The system has not been tested through a full bear cycle.

Don’t

Our model has been backtested across every market condition.

Why

Acknowledge limitations openly.

Do

— The Acutic Research Team

Don’t

— The Acutic AI 🤖

Why

Sign as a research desk, not as a chatbot mascot.

08

In application

The system, in miniature.

AI investment research

Multi-agent research that never tells you what to do1.

Twelve agents debate every position. The methodology is public. The score is reproducible. You decide.

Read the methodology →

1 Acutic provides research, not signals. See themethodology page for the full statement of process.

Status pill

Research run · live

Methodology callout

Revenue is normalized to remove one-time items per the Acutic adjustment matrix.

NVDA · score

87.2

▲ +4.1vs. last week

Drawdown alert

Portfolio is −7.4% from cycle peak. Review risk allocation.

09

Downloads

All assets · MIT licensed for partners and press